How we got our start?
We know a thing or two about active apparel. Weâve designed, produced and distributed apparel for major sports brands, leagues, colleges amp; athletes, and we've held senior executive positions with some of the worldâs largest brands. You've probably worn our clothing without realizing it.
What makes our product unique?
Sometimes LIFE is your daily workout. Our designs fit and flatter every perfect and imperfect curve while performance fabrics and unique details make you look as good as our clothes feel. Go effortlessly from workout to hanging out; from work at home to going out. All without "what to wear" stress.
Why we love what we do?
We started Alex + Abby to do things our way. We were tired of mall stores, athletic wear made just for athletes, amp; styles we couldn't wear outside the gym/studio. Our own brand gives us freedom to create clothing to fit our everyday active lifestyle. We built our brand online where we love to shop.